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4
out of 5
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info good; reviews...not so much,
January 2, 2009
By thinkanalyze
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"Re: 7th edition (2007). The advertising information in her book is invaluable and the vital advice that expensive is not always better should be engraved on every package. But IMHO there are lots of problems with her reviews and I would read them with a 50lb. bag of salt.*The way the reviews are described, they are done on the basis of ingredient list only. While there are certainly compounds whose function is brightening or long-wearing, whether the finished product works that way is not a foregone conclusion; otherwise, we’d all make our own. It’s like the difference between a recipe and the food served to you. I bristle especially at her explanation of why you might not agree: the placebo effect. We’re imagining she’s wrong?!? *She refers us to previous editions for her review procedure (which edition?), which indicate consumers submitting their own (for some products the number of reviews was TWO!). This is fine, but it’s violently unscientific; check consumer reports reviews of individual cosmetics for an infinitely better analysis. *Sell lots of books, make money from press appearances, you deserve every penny of that. But once you start selling your own cosmetics, you’re no longer unbiased. In all the scientific journals you cite (which is awesome, BTW), that’s called a conflict of interest and most of them require disclosure. So what? Ask yourself, will you trust your cardiologist’s choice of valve once you know he owns the company? *Perhaps I’m wrong and there is more analysis than she discloses; her total lack of scientific method really detracts from her conclusions. When it all balances out, her positives ARE so much more important than the negatives I bring up.---a biochemist"
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21 of 21 people found this review helpful.
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