Overall Rating:

5 out of 5

A great read for new agents especially., March 25, 2009
By wsaunders

"An absolute must read for new agents, and a much needed thought provoking read for experienced agents.

As a newer real estate agent myself, I have spent a fair amount of that initial capital outlay on books. Face it, it is often difficult to be trained by your broker because they are very busy people. So you buy books and read in your spare time.

I have a small library that I have bought and read through, many of the authors are considered the "Giants" of the industry. I wish I had bought this book first (I would have a much smaller library). I started to say that Jennifer Allan is quickly climbing the stairs to the Mt. Olympus of Real Estate training, but it is more like she is at the base of the bean stalk and cutting away and bringing many of the "Giants" down to Earth.

Jennifer, no pun intended, speaks to your soul with a fact filled, experience based, conversational style of writing that makes you feel as though you are sitting with a friend discussing your career in real estate and some of the main "how to's", "how comes", and "what ifs" are placed simply before you.

If you are a current real estate agent, or are thinking of becoming a real estate agent and the thought of representing someone beyond even your own interests (which is how it is supposed to be as an "agent") is the driving force in your personal ethic, then this book is for you. If you intend on subscribing to the code of ethics involved in becoming a REALTOR because it speaks to that same personal ethic and you truly subscribe to "The Golden Rule", this book is for you.

If you are one of the members of the real estate profession that has contributed to the cause of this profession being so mistrusted, remember...it isn't too late to effect change. This book is for you, too."

3 of 3 people found this review helpful.